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Our Online Health and Wellness Center

Problem Statement:

People are unable to make sustainable lifestyle changes to manage or reverse Non-Communicable Diseases. As a result, they stay dependent on expensive specialists and medicines for life.

Challenges faced by patients engaging with the Health Ecosystem

  1. Siloed and specialised approach of both healthcare and wellness providers, focussed on a single disease or tool. Missing the whole individual while focusing on parts.

  2. Oversimplified or overcomplicated information, resulting in it either seeming overwhelming to implement at home (e.g., complex asanas) or not effective (e.g., superfoods for diabetes)

  3. Information clutter leading to challenge in choosing therapies (e.g., constantly changing diets)

  4. Dependence on an external product or service or provider (e.g., dependence on allopathic or ayurvedic drugs, on diet charts, or healers as demi-Gods).

  5. Lack of engagement model over lifecycle of patient and the dis-ease – e.g., one-off residential retreats and yoga vacations, sporadic workshops and specialist consults without follow-up.

  6. Lack of affordable, high-quality interventions for the middle class.

Proposed Solution

Operate an online health and wellness center delivering Swasthya (Health), Swaraaj (Freedom) and Sah-parivaar (Community) to middle income people globally. Enabling participants to make sustainable lifestyle changes at their homes to manage / reverse chronic conditions by:

  1. Implementing evidence based, protocolized interventions addressing the common root cause of chronic dis-eases i.e., dis-harmony in the 4 aspects of a human being, namely Body, Energy, Mind and Emotions (BEME) which leads to a constant state of stress or sympathetic overdrive. (Annexure 1)

  2. Integrating interventions across various therapeutic modalities and tools - Food, Movement and Relaxation, Mindfulness and Emotional Intelligence. The interventions harmonize the BEME of the participants. The protocol is 90% common with scope to customize. (Annexure 2)

  3. Delivering interventions through an empowering approach which combines knowledge, reflection and experiencing. This fosters the participants’ connection to their inner wisdom, invokes their self-healing abilities and makes lifestyle changes sustainable. (Annexure 3)

  4. Covering all primary care chronic conditions and overall well-being. (Annexure 4)

  5. Focusing on simple yet powerful tools that cut through the clutter of information to address the root cause. They can be taught by a primary care provider and participants can implement them joyfully, independently, and safely in daily life context, from the comfort of their homes.

  6. Providing affordable, tiered pricing with a satisfaction guarantee and 20-100% scholarship plans. (Annexure 5)

  7. Combining both Group and 1-1 formats to maximize impact and sustain changes. (Annexure 6)

Enhancing user experience with a simplified flow and access to Aanand Yog Coach (AYC) through phone, Whatsapp, email and website (Annexure 7)

Overall experience of participants

  1. Swasthya (Complete Health): A tangible improvement in wellbeing at all levels – physical, energetic, mental, and emotional

  2. Swaraaj (Freedom): Participants take charge of their own health and are equipped to do so through relevant knowledge, skills, and mindsets.

  3. Sah-parivaar (Community): There is sustainable integration of changes in daily life, with support of a like-minded community.

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