Our Online Health and Wellness Center
Problem Statement:
People are unable to make sustainable lifestyle changes to manage or reverse Non-Communicable Diseases. As a result, they stay dependent on expensive specialists and medicines for life.
Challenges faced by patients engaging with the Health Ecosystem
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Siloed and specialised approach of both healthcare and wellness providers, focussed on a single disease or tool. Missing the whole individual while focusing on parts.
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Oversimplified or overcomplicated information, resulting in it either seeming overwhelming to implement at home (e.g., complex asanas) or not effective (e.g., superfoods for diabetes)
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Information clutter leading to challenge in choosing therapies (e.g., constantly changing diets)
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Dependence on an external product or service or provider (e.g., dependence on allopathic or ayurvedic drugs, on diet charts, or healers as demi-Gods).
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Lack of engagement model over lifecycle of patient and the dis-ease – e.g., one-off residential retreats and yoga vacations, sporadic workshops and specialist consults without follow-up.
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Lack of affordable, high-quality interventions for the middle class.
Proposed Solution
Operate an online health and wellness center delivering Swasthya (Health), Swaraaj (Freedom) and Sah-parivaar (Community) to middle income people globally. Enabling participants to make sustainable lifestyle changes at their homes to manage / reverse chronic conditions by:
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Implementing evidence based, protocolized interventions addressing the common root cause of chronic dis-eases i.e., dis-harmony in the 4 aspects of a human being, namely Body, Energy, Mind and Emotions (BEME) which leads to a constant state of stress or sympathetic overdrive. (Annexure 1)
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Integrating interventions across various therapeutic modalities and tools - Food, Movement and Relaxation, Mindfulness and Emotional Intelligence. The interventions harmonize the BEME of the participants. The protocol is 90% common with scope to customize. (Annexure 2)
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Delivering interventions through an empowering approach which combines knowledge, reflection and experiencing. This fosters the participants’ connection to their inner wisdom, invokes their self-healing abilities and makes lifestyle changes sustainable. (Annexure 3)
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Covering all primary care chronic conditions and overall well-being. (Annexure 4)
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Focusing on simple yet powerful tools that cut through the clutter of information to address the root cause. They can be taught by a primary care provider and participants can implement them joyfully, independently, and safely in daily life context, from the comfort of their homes.
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Providing affordable, tiered pricing with a satisfaction guarantee and 20-100% scholarship plans. (Annexure 5)
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Combining both Group and 1-1 formats to maximize impact and sustain changes. (Annexure 6)
Enhancing user experience with a simplified flow and access to Aanand Yog Coach (AYC) through phone, Whatsapp, email and website (Annexure 7)
Overall experience of participants
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Swasthya (Complete Health): A tangible improvement in wellbeing at all levels – physical, energetic, mental, and emotional
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Swaraaj (Freedom): Participants take charge of their own health and are equipped to do so through relevant knowledge, skills, and mindsets.
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Sah-parivaar (Community): There is sustainable integration of changes in daily life, with support of a like-minded community.